Tuesday, August 16, 2011

CSR Wireless Audio Platform Brings HD Voice, Noise Reduction and Music Streaming to New LG HBM-260


CSR BC6145 Helps LG Get to Market Fast with Wideband Speech Capable Phone Headset


Zipcar is the world's leading car sharing network with more than 575,000 members and more than 8,000 vehicles in urban areas and college campuses throughout the United States, Canada and the United Kingdom. Zipcar offers more than 30 makes and models of self-service vehicles by the hour or day to residents and businesses looking for an alternative to the high costs and hassles of owning a car. More information is available at www.zipcar.com.“We determined that one of the things consumers most want from a headset is crystal-clear voice calling quality, and have worked to develop a headset with HD voice support as quickly as possible,” said Harris Ahn, general manager of LG Accessory Product Business Leader Group. “Our continued close collaboration with CSR has helped us secure early entry to the market for HD voice enabled headsets and allowed us to concentrate on the attractive design of our headset and ensure the high build quality our customers have come to expect from LG.”CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras and mobile gaming, plus a wide range of personal and commercial tracking applications. CSR is headquartered in Cambridge, UK, and has offices in Europe, Asia and North America. More information can be found at www.csr.com. Keep up to date with CSR on our blog, or follow us on Twitter at twitter.com/CSR_plcFORWARD LOOKING STATEMENTS"After dropping my three-year old son at school, I always end up waiting in rush-hour traffic over the Brooklyn Bridge to grab a spot in the NYU Parking lot before racing uptown to work," said Rebecca Williams, New York City resident. "Once I found out there are Zipcar locations next to the school and my office, I wanted to try the Low-Car Diet. I will start taking the subway to work in the morning, but know I can still get to a car if I need to. I'm also looking forward to spending the extra time with my son when we walk to his school!"While reading through the Bluetooth headset reviews, keep in mind that any negative remarks may not be all true. Sometimes people will have a small bad experience with something and leave a negative comment, when in fact the whole story is not present, or only one part of the story. Which leaves you with information that is not always correct. After all, you can not believe everything that you read on the internet. Sometimes you have to take the negative comments with a grain of salt.CAMBRIDGE, England & SAN JOSE, Calif. -- CSR (LSE: CSR) today announced that the new LG HBM-260, the first Wideband Speech enabled Bluetooth mono headset from LG, was created using the CSR BC6145 Bluetooth audio platform, the first such solution to be qualified to the new Bluetooth HFP 1.6 profile. In addition to its high-quality HD voice capability, the LG HBM-260 headset also benefits from the BC6145’s support for CSR’s sixth-generation CVC bi-directional noise reduction technology and audio enhancements for superior call clarity, as well as A2DP1.2-based music streaming."At a time when cities across North America need effective solutions to gridlock, pollution and parking, the Low-Car Diet challenge stands as an important reminder that a solution is already in place - car sharing," said Scott Griffith, chairman and CEO of Zipcar. "These great participants will soon learn what more than 575,000 Zipsters around the world have experienced - that Zipcar is a convenient, cost-saving and fun alternative to owning a car in the city. We hope they will make the same choices that hundreds of thousands of others have made - to sell or avoid buying a car, drive less, ride public transit and walk more. It's better for the city, better for the environment and better for their health and pocketbook."Three selected participants per city have formed "teams" to represent their respective markets. Throughout the 30-day challenge, teams will chronicle their experiences with weekly video blog posts and regular social media updates.SOURCE Zipcar

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are not historical facts and constitute ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to CSR’s BC6145 Bluetooth audio platform, and their performance characteristics in LG’s HBM-260 Wideband Speech enabled Bluetooth mono headset, and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘to be’, ‘one of the things consumers most want,’ ‘ensure,’ ‘as,’ ‘will rely,’ ‘to make,’ ‘able to,’ ‘can’ and other similar expressions regarding the performance characteristics of CSR’s BC6145 Bluetooth audio platform, and their performance characteristics in LG’s HBM-260 Wideband Speech enabled Bluetooth mono headset, and related products. Any future release of CSR’s BC6145 Bluetooth audio platform, and in LG’s HBM-260 Wideband Speech enabled Bluetooth mono headset, or related products or modifications to such products’ capability, functionality or features are subject to ongoing evaluation by CSR and LG, and may or may not be implemented and should not be considered firm commitments by CSR and LG and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR, including, but not limited to, those detailed from time to time in CSR’s periodic reports (whether under the caption Risk Factors or Forward Looking Statements or elsewhere), which are available at the SEC’s web site http://www.sec.gov. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.




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